Our Story

Hello there!
We’re so happy you’re here. If you believe in the beauty of slow, meaningful, and magical play - you’ve just found your tribe.

Welcome to MoonToys - where every toy tells a story, and every moment of play brings your child closer to wonder.

What exactly happened?

It all started when me Dr. Ritika Rajpoot, a biochemist and my husband Abhishek Singh, a VFX artist for films travelled to Germany and stumbled upon beautifully crafted wooden toys - simple, open-ended, and so full of life.

Years later, when we became parents, we wanted the same for our daughter - toys that were safe, screen-free, and designed to spark imagination.

But we found none. The Indian market was flooded with plastic, sound, and lights - but very little soul.

That’s when MoonToys was born.

From Our Family, To Yours

What began as a personal search turned into a larger mission: To create eco-friendly, open-ended toys that inspire creative, mindful play for children across India.

Today, every MoonToy is handcrafted by a team of skilled wooden artisans - each toy built with patience, love, and purpose. From their hands, to our workshop, to your home - it’s more than a toy. It’s a piece of a bigger dream.

Let’s Play with Purpose

We’re a small, passionate team, creating toys that reflect our parenting values - imagination, simplicity, and sustainability. And we’re so glad you’re part of this journey.

Let your child imagine, create, play, and grow - with MoonToys.


With love,

Ritika & Abhishek

Co-founders (MoonToys)