What exactly happened?
It all started when me Dr. Ritika Rajpoot, a biochemist and my husband Abhishek Singh, a VFX artist for films travelled to Germany and stumbled upon beautifully crafted wooden toys - simple, open-ended, and so full of life.
Years later, when we became parents, we wanted the same for our daughter - toys that were safe, screen-free, and designed to spark imagination.
But we found none. The Indian market was flooded with plastic, sound, and lights - but very little soul.
That’s when MoonToys was born.